Whenever you go to shop in the market or mall, there are some kind of things that are priced there. Such as 99, 299, 499 and 999 etc. Do you have a mind-boggling question in view of this price tag that why is the price of most items less than 1 rupee. Today we will tell you the reason behind keeping this kind of value.
According to the company, there are two reasons behind this. The first reason is the Psychological Marketing Strategy. Having such a price tag psychologically, the customer is attracted to buying this item. Determining the value of one rupee less than the value of the subject is a strategic strategy of psychological marketing.
For example, if you are shopping in a mall and you have to take a single jeans and write a price on it 499 then you will buy it 500 times only. But it is also true that many customers are also those who only see the value of the next item, such as 499 written. So, he buys 400 rupees as much as he thinks. But, however, they have to pay Rs 499. This is a way to attract customers to themselves.
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